Google Ads is a paid service that allows you to display ads on Google Search results and across Google's extensive network of websites and platforms.

Google Ads utilizies a PPC or "Pay-Per-Click" model, in which advertisers pay a fee each time one of their ads is clicked by a user. This means that you only pay when users click on your ad which usually results in a visit to your website or a call directly to you.

PPC is a way of buying visits to a website rather than earning them organically through methods like SEO (Search Engine Optimization).

Google Ads allows you to find users with buyer intent who are looking to purchase your service or product just at the right moment. You’ll be able to capture leads and find customers that you would not have had access to otherwise. This is because your business is likely not appearing at the top of every single relevant Google search results page for your business. 

Almost half of all clicks on Google go to the top 3 paid ads on the search results page. If you aren't using Google Ads to list your business, your potential customers and leads will be going to the other business owners who know how to target the right Google search results.

Google Ads offers control and transparency. You are able to target and find the exact users looking for your service. Robust reporting also gives you a clear idea of exactly how much revenue you are generating from your ads to ensure a positive ROI. 

You can receive leads and customers through Google via either organic (unpaid) or paid (PPC) traffic.

In order to maximize your leads, we recommend a strategy that targets increasing both organic (SEO) and paid traffic (Ads) through Google for optimal success. Combining both strategies will offer synergistic effects.

Increasing traffic to your website via Google Ads can help your SEO by increasing overall traffic. A quality website built for SEO and lead generation will also give users a better experience and increase conversion rates when paying for Google Ads.

Improving SEO on your website is a continual process that requires consistent effort. Our goal is to help your business rank higher in more and more relevant Google searches over time. However, Google Ads will allow us to capture your customers quickly across any relevant Google search - including those you may still not be ranking highly in.

Whether you decide to pay for Google Ads or simply focus on SEO is up to your business and budget.

Google Ads provides the tools to track and report the business you earned directly as a result of your ads. As a result, you can ensure that your ads are generating more money than you are putting in.

For example, let’s say you are spending $100 a day and are receiving $200 of business a day from Google Ads. As a result, your ROI is 200% - or for every $1 you spend in Google Ads you receive $2. This is revenue you would not have captured otherwise. In this scenario, pausing your Google Ads campaigns would cost you $100 of net revenue a day, or about $3,000 a month. 

You can calculate this thanks to conversion tracking. A conversion is when a user who clicks on your ad completes an action you predefine. For example, you can count a conversion every time a user gives a 60+ second call to your business, or when a user fills out a lead form on your website. By setting up conversion tracking, you can track revenue generating actions that are a direct result of Google Ads. 

When users complete a conversion action without clicking on your ad, it will not count as a conversion. So, you can rest assured that Google Ads will only get credit where it’s due.

The digital advertising landscape is dynamic. Ad campaigns require regular optimization, adjustments, and improvements to maximize their effectiveness. 

New competitors are constantly entering the market, adjusting their bids and strategies, and competing for customers. Google is also consistenly evolving their platform and offering new features advertisers can take advantage of.

Businesses who let their campaigns stagnate may: 

• Miss out on capturing new relevant traffic
• Have decreased leads due to a decrease in ad position if competitors adjust their bids.
• Have traffic spent on irrelevant or low ROI search terms

Trusting a professional to manage your campaigns will ensure you can focus your time on your business.

Google Ads has many targeting settings, options, strategies, that enable you to target the exact slice of search traffic your business needs.

This includes targeting customers within a certain geographical location who are searching for specific keywords relevant to your business. You can also target customers who fit a specific demographic, who are using a specific device, or who are searching during a specific time in the day. 

Bidding strategies also help you focus your ad spend on search auctions for users who are most likely to become customers.

My internal Google experience allows me to offer my very unique and specialized expertise paired with a personal consultative approach.

Many large agencies have higher overheads and fees, but are only able to offer more limited consultation and strategic planning to your online marketing presence due to their size. Others, may not have a depth of product expertise or understand core principles of how Google's platforms can be most effectively used.  

My years of experience directly within Google give me a unqiue perspective and insight into the inner workings of Google Ads. I gained direct knowledge from experts internally and consulted & offered solutions to both general and performance issues for over 1000+ clients.

With access to specialized expertise and knoweldge, me and my team were able to help both small local companies and some of the largest and most talented PPC agencies.

I partner closely with my clients and am always readily available as a resource. Clients who I partner with gain access to my wealth of experience, knowledge, and understanding of the platform as well as the focus needed to know how to best apply this to your goals. 

SEO stands for "Search Engine Optimization" and includes a set of strategies and techniques aimed at improving the ranking of a website on search results. In other words, SEO can help your website rank higher on Google search results. Websites that rank higher are able to capture more organic (unpaid) traffic. 

One third of all clicks on Google go to the top organic search result. In contrast, only 0.44% of users will click through to the 2nd page of results.

Investing in SEO is a long term strategy with long term rewards. Your website is your digital storefront and the primary way customers will interact with your business. A quality website that continually ranks better over time is critical to maximizing the health of your business and continually driving new business.

The same principles that help your website rank better with SEO will also help improve the quality of the website overall. This will not only increase traffic but your brand, credibility, and the conversion rate of visitors that become customers.

You can receive leads and customers through Google via either organic (unpaid) or paid (PPC) traffic.

In order to maximize your leads, we recommend a strategy that targets increasing both organic (SEO) and paid traffic (Ads) through Google for optimal success. Combining both strategies will offer synergistic effects.

Increasing traffic to your website via Google Ads can help your SEO by increasing overall traffic. A quality website built for SEO and lead generation will also give users a better experience and increase conversion rates when paying for Google Ads.

Even the slickest Google Ads campaigns will be limited in their effectiveness if they are sending users to a confusing or outdated website. With a website built from the ground up for lead generation, every dollar you spend in Google Ads can go further.

Whether you decide to pay for Google Ads or simply focus on SEO is up to your business and budget.

SEO is meant to be a consistent and continual effort. Most business owners do not have the bandwidth or technical expertise needed to consistently take the actions needed to meaningfully improve SEO.

As your business evolves, your website also needs to evolve and adapt to your needs and goals.

Trusting a professional to continually improve and build upon your website & SEO will ensure you can focus your time on your business.

Most of our clients come to us with an existing website! Some need to start from scratch while others may like what they already have.

We'll bring over the best parts of your existing website and content over so that you are not losing work you have already put in. If you need something built from scratch, we'll consult with you and work to make that happen.

From there, we'll build everything in an engine that is efficient, optimized, and flexible where we can continually take actions needed to improve your SEO.

My internal Google experience allows me to offer my very unique and specialized expertise paired with a personal consultative approach.

I will regularly take consistent action on the most important tasks that affect your organic ranking on Google. I don't simply build your website and wait to hear from you before we make changes or improvements. SEO isn't just about the quality of the initial website, it takes consistent work to collect backlinks, create additional helpful content, and evolve the website along with your business.

Many large agencies have higher overheads and fees, but are only able to offer more limited consultation and strategic planning to your online marketing presence due to their size. Others, may not have a depth of product expertise or understand core principles of how Google's platforms can be most effectively used. 

I partner closely with my clients and am always readily available as a resource. Clients who I partner with gain access to my wealth of experience, knowledge, and understanding of the platform as well as the focus needed to know how to best apply this to your goals.