Smarter Ads.
Powered by Insider Google Expertise.
Focus on what you do best - we'll handle the rest.
Turn your ad budget into a measurable growth engine. We leverage years of
internal Google
experience
to engineer campaigns that
capture high-intent leads,
map seamless
customer journeys, and aggressively
eliminate wasted spend.
Meet Kenny: Former Google Ads Technical Product Expert
As a former Googler, I bring insider expertise and hands-on experience.
During my four-year tenure as a Search Performance Specialist and Technical Product Expert, I helped over 1,200 businesses—from local shops to some of Google’s highest-profile clients—optimize their performance using proven, internal strategies and platform knowledge.
Today, I use that platform mastery to help businesses aggressively scale their lead generation and capture predictable revenue.
How Smart Adds Up
Insider Advantage
Technical Platform Expertise.
Effective Google Ads management demands a comprehensive understanding of the platform's underlying architecture.
Having optimized complex search campaigns for hundreds of Google’s largest agency partners, we leverage insider knowledge to prevent costly mistakes and build resilient, high-performing accounts.
Total Ownership & Transparency
You Own Your Investment & Asset.
You retain 100% ownership and admin access to your Google Ads account at all times. We provide complete, unfiltered access to your reporting and performance data. No guessing, no obfuscated metrics, and no hidden fees—just total transparency into exactly where your investment is going.
100% Contract Free
Results-Driven, Not Contract-Bound.
To keep our partnership friction-free, we require zero long-term contracts. We don't lock clients into rigid agreements because our results speak for themselves.
We are invested in long-term partnerships built on performance, which means we earn your business every single month.
Our Technical Foundation
Smart Bidding Optimization:
We understand how to best optimize and scale smart bidding strategies fueled by rich data to maximize performance with you target acquisition costs and avoid performance issues.
Full-Funnel Data Architecture:
A campaign is only as effective as the data feeding it. We build robust tracking frameworks to capture high-fidelity conversion data at every stage of the user journey, ensuring the platform is optimizing for the right actions.
CRM & Offline Integrations:
To bridge the gap between online clicks and offline sales, we engineer custom CRM integrations. By feeding closed-won data and actual revenue figures back into Google, we calibrate the platform based on your true business outcomes.
Value-Based Optimization:
For established operations, we transition accounts from volume-based tracking to value-based bidding. By assigning dynamic weight to different stages of your pipeline, we prioritize the leads that yield the highest profit margins.
Services
Paid Search Ads
Don't let your leads get away.
Did you know that on average, 41% of clicks in Google Ads go to the top 3 paid ads on the search results page?
With Google Ads, you pay-per-click (PPC). That means you only pay when users click on your ad to go to your site or give you a call. Businesses not taking advantage of Google Ads are missing out on potential customers.
Through experience working with a diverse set of clients and strategies, I can help your business succeed no matter what your goals are. We will craft and optimize a customized Google Ads strategy to achieve your goals and get high quality leads. That way, you can focus your time on your business - and we'll handle the rest!
CRM + Attribution
Stop guessing what drives your revenue.
Generating leads is only half the equation. A critical competitive advantage comes from knowing exactly which of those leads turn into your most profitable clients.
By hydrating your CRM with precise attribution data, we connect the dots between your marketing and your sales. You gain total visibility into exactly which specific campaigns, channels, and search terms are producing closed deals and driving the highest lifetime value.
This data-rich environment empowers smarter business decisions and allows us to feed actual revenue figures directly back into your ad platforms. By training the bidding algorithms with your real-world CRM data, we optimize your campaigns for true ROI and metrics across the entire funnel, not empty clicks.
Paid Social Media Ads
Turn brand presence into performance.
Social media ads are the leading source of brand discovery among internet users aged 16 to 34.
With platforms like Facebook, Instagram, and Meta's broader network, you can reach highly targeted audiences based on their interests, behaviors, and demographics. These ads are designed to blend into users' feeds, making them both impactful and native to the platform experience.
Whether you're looking to grow brand awareness, drive traffic, or boost conversions, We'll create and manage a Paid Social strategy that aligns with your goals. From eye-catching creatives to ongoing optimization, we'll make sure your brand stands out—and performs—on the platforms where your customers spend their time.
Web design + SEO
Show Up on Google - in style!
The first organic Google search result will be clicked on 31.7% of the time on average. In contrast, only 0.44% of users will click through to the 2nd page of results.
Capturing organic search traffic is a critical piece of an effective digital strategy.
We design websites built for
lead generation and to
drive sales. Our websites are built from the ground up to
rank well
on search engines.
We regularly add helpful content for users and integrate critical keywords, backlinks, and citations to give your website credibility. Consistent improvements are critical in helping your site rank better on Google. This consistent personalized care sets us apart from large, slow, or impersonal marketing firms.
What is Google Ads/PPC?
Google Ads is a paid service that allows you to display ads on Google Search results and across Google's extensive network of websites and platforms.
Google Ads utilizies a PPC or "Pay-Per-Click" model, in which advertisers pay a fee each time one of their ads is clicked by a user. This means that you only pay when users click on your ad which usually results in a visit to your website or a call directly to you.
PPC is a way of buying visits to a website rather than earning them organically through methods like SEO (Search Engine Optimization).
Why should I pay for Google Ads?
Google Ads allows you to find users with buyer intent who are looking to purchase your service or product just at the right moment. You’ll be able to capture leads and find customers that you would not have had access to otherwise. This is because your business is likely not appearing at the top of every single relevant Google search results page for your business.
Almost half of all clicks on Google go to the top 3 paid ads on the search results page. If you aren't using Google Ads to list your business, your potential customers and leads will be going to the other business owners who know how to target the right Google search results.
Google Ads offers control and transparency. You are able to target and find the exact users looking for your service. Robust reporting also gives you a clear idea of exactly how much revenue you are generating from your ads to ensure a positive ROI.
Do I need to pay for Google Ads if I am already paying for SEO on my website?
You can receive leads and customers through Google via either organic (unpaid) or paid (PPC) traffic.
In order to maximize your leads, we recommend a strategy that targets increasing both organic (SEO) and paid traffic (Ads) through Google for optimal success. Combining both strategies will offer synergistic effects.
Increasing traffic to your website via Google Ads can help your SEO by increasing overall traffic. A quality website built for SEO and lead generation will also give users a better experience and increase conversion rates when paying for Google Ads.
Improving SEO on your website is a continual process that requires consistent effort. Our goal is to help your business rank higher in more and more relevant Google searches over time. However, Google Ads will allow us to capture your customers quickly across any relevant Google search - including those you may still not be ranking highly in.
Whether you decide to pay for Google Ads or simply focus on SEO is up to your business and budget.
How will I know if Google Ads is worth it?
Google Ads provides the tools to track and report the business you earned directly as a result of your ads. As a result, you can ensure that your ads are generating more money than you are putting in.
For example, let’s say you are spending $100 a day and are receiving $200 of business a day from Google Ads. As a result, your ROI is 200% - or for every $1 you spend in Google Ads you receive $2. This is revenue you would not have captured otherwise. In this scenario, pausing your Google Ads campaigns would cost you $100 of net revenue a day, or about $3,000 a month.
You can calculate this thanks to conversion tracking. A conversion is when a user who clicks on your ad completes an action you predefine. For example, you can count a conversion every time a user gives a 60+ second call to your business, or when a user fills out a lead form on your website. By setting up conversion tracking, you can track revenue generating actions that are a direct result of Google Ads.
When users complete a conversion action without clicking on your ad, it will not count as a conversion. So, you can rest assured that Google Ads will only get credit where it’s due.
Why should I pay for my Google Ads to be managed?
The digital advertising landscape is dynamic. Ad campaigns require regular optimization, adjustments, and improvements to maximize their effectiveness.
New competitors are constantly entering the market, adjusting their bids and strategies, and competing for customers. Google is also consistenly evolving their platform and offering new features advertisers can take advantage of.
Businesses who let their campaigns stagnate may:
- Miss out on capturing new relevant traffic
- Have decreased leads due to a decrease in ad position if competitors adjust their bids.
- Have traffic spent on irrelevant or low ROI search terms
Trusting a professional to manage your campaigns will ensure you can focus your time on your business.
How does Google Ads help me find the right customers?
Google Ads has many targeting settings, options, strategies, that enable you to target the exact slice of search traffic your business needs.
This includes targeting customers within a certain geographical location who are searching for specific keywords relevant to your business. You can also target customers who fit a specific demographic, who are using a specific device, or who are searching during a specific time in the day.
Bidding strategies also help you focus your ad spend on search auctions for users who are most likely to become customers.
What makes your Google Ads management different from what other agencies offer?
My internal Google experience allows me to offer my very unique and specialized expertise paired with a personal consultative approach.
Many large agencies have higher overheads and fees, but are only able to offer more limited consultation and strategic planning to your online marketing presence due to their size. Others, may not have a depth of product expertise or understand core principles of how Google's platforms can be most effectively used.
My years of experience directly within Google give me a unqiue perspective and insight into the inner workings of Google Ads. I gained direct knowledge from experts internally and consulted & offered solutions to both general and performance issues for over 1000+ clients.
With access to specialized expertise and knoweldge, me and my team were able to help both small local companies and some of the largest and most talented PPC agencies.
I partner closely with my clients and am always readily available as a resource. Clients who I partner with gain access to my wealth of experience, knowledge, and understanding of the platform as well as the focus needed to know how to best apply this to your goals.
What is SEO?
SEO stands for "Search Engine Optimization" and includes a set of strategies and techniques aimed at improving the ranking of a website on search results. In other words, SEO can help your website rank higher on Google search results. Websites that rank higher are able to capture more organic (unpaid) traffic.
Why should I pay for SEO for my website?
One third of all clicks on Google go to the top organic search result. In contrast, only 0.44% of users will click through to the 2nd page of results.
Investing in SEO is a long term strategy with long term rewards. Your website is your digital storefront and the primary way customers will interact with your business. A quality website that continually ranks better over time is critical to maximizing the health of your business and continually driving new business.
The same principles that help your website rank better with SEO will also help improve the quality of the website overall. This will not only increase traffic but your brand, credibility, and the conversion rate of visitors that become customers.
Do I need to pay for SEO if I am doing Google Ads?
You can receive leads and customers through Google via either organic (unpaid) or paid (PPC) traffic.
In order to maximize your leads, we recommend a strategy that targets increasing both organic (SEO) and paid traffic (Ads) through Google for optimal success. Combining both strategies will offer synergistic effects.
Increasing traffic to your website via Google Ads can help your SEO by increasing overall traffic. A quality website built for SEO and lead generation will also give users a better experience and increase conversion rates when paying for Google Ads.
Even the slickest Google Ads campaigns will be limited in their effectiveness if they are sending users to a confusing or outdated website. With a website built from the ground up for lead generation, every dollar you spend in Google Ads can go further.
Whether you decide to pay for Google Ads or simply focus on SEO is up to your business and budget.
Why should I pay for my Website and SEO to be managed over time?
SEO is meant to be a consistent and continual effort. Most business owners do not have the bandwidth or technical expertise needed to consistently take the actions needed to meaningfully improve SEO.
As your business evolves, your website also needs to evolve and adapt to your needs and goals.
Trusting a professional to continually improve and build upon your website & SEO will ensure you can focus your time on your business.
What if I already have a website?
Most of our clients come to us with an existing website! Some need to start from scratch while others may like what they already have.
We'll bring over the best parts of your existing website and content over so that you are not losing work you have already put in. If you need something built from scratch, we'll consult with you and work to make that happen.
From there, we'll build everything in an engine that is efficient, optimized, and flexible where we can continually take actions needed to improve your SEO.
What makes your Website and SEO services different from what other agencies offer?
My internal Google experience allows me to offer my very unique and specialized expertise paired with a personal consultative approach.
I will regularly take consistent action on the most important tasks that affect your organic ranking on Google. I don't simply build your website and wait to hear from you before we make changes or improvements. SEO isn't just about the quality of the initial website, it takes consistent work to collect backlinks, create additional helpful content, and evolve the website along with your business.
Many large agencies have higher overheads and fees, but are only able to offer more limited consultation and strategic planning to your online marketing presence due to their size. Others, may not have a depth of product expertise or understand core principles of how Google's platforms can be most effectively used.
I partner closely with my clients and am always readily available as a resource. Clients who I partner with gain access to my wealth of experience, knowledge, and understanding of the platform as well as the focus needed to know how to best apply this to your goals.
Google Ads
Got Questions?
Website + SEO
Why Smart Ads Up?
What makes you different from other agencies?
We are built on the core pillars of world-class expertise, ownership, and transparency - earning us the trust of our clients.
We collaborate closely with our clients and build technically sound solutions and advertising campaigns aligned with their marketing strategy and goals. Our clients maintain complete ownership over their investment and Google Ads account and campaigns. Complete honesty and transparency in reporting and outcomes is facilitated through robust measurement & attribution - ensuring ROI is clear.
This enables a foundation of trust between us and our clients. Because our excellence and results speak for themselves we don't lock clients into rigid agreements or contracts to compel them to maintain a relationship with us.
My years of experience directly within Google give me a unique perspective and insight into the inner workings of Google Ads. I gained direct knowledge from experts internally and consulted & offered solutions to both general and performance issues for over 1000+ clients. With access to specialized expertise and knowledge, me and my team were able to help both small local companies and some of the largest and most talented PPC agencies.
What if I don't have access to my existing Google Ads Account?
Many agencies build and manage your Google Ads campaigns in their own accounts - locked away from your access. This prevents you from owning your investment, lowers trust and transparency, and to feeling stuck in a professional relationship that may not be serving your best interests.
We can help build your Google Ads campaigns from scratch on a foundation of technical excellence with your complete 100% ownership so that you own your investment.
Ownership
When you do not own your existing Google Ads account, you are essentially paying for their service only - but not entitled to any long term ownership over their work. This re-frames the cost of management as a cost for temporary management instead of as an investment in your campaigns and long term business data.
Trust
Without ownership or access to your Google Ads account, you have limited visibility on what is going on in the account, how it is being managed, and even the key metrics. It is easier for agencies to obfuscate or skew metrics and data in their favor. Without complete transparency, you cannot have a foundation of trust.
Fear of Starting Over
Without a clear understanding of your campaigns real business impact, and a lack of ownership you may feel stuck. Switching agencies feels like starting over, and like a loss of your past investments. You may not even know how pausing the ads may affect your business operations. This works in the favor of agencies who would prefer to make it harder to leave.
How We Do Google Ads - Smarter
We can help. We rebuild your campaigns on a foundation of technical excellence and expertise that is stronger than before. We will stand with you and help you get as much information from your historical campaigns as possible from your agency to inform our strategy and to give us a reference point.
This time, your campaigns will be built with your 100% ownership, enabling a foundation of trust and transparency in your investment.
Am I able to start or stop services as needed?
We are 100% contract free. This means that you only pay us for the services you need and are never locked in.
Because you own our deliverables, like your website and Google Ads account - stepping away doesn't mean you lose the results of our work or your investment.
Every business has its unique challenges, needs, and journey. At certain times that may mean that advertising may not make sense. Because you have total transparency into key metrics and data, we empower you to make the decisions that are best for your business. - even if that means stepping away. We are commited to what is in the best interest of our clients!